Description
Antonio Iozzo – billionaire entrepreneur, fighter and reformer – doesn’t preach from the mountaintop. He writes from the trenches. Born in South Africa, forged through failure, betrayal, and addiction recovery, Iozzo built his companies by tearing mediocrity out at the root. This book shows you how he did it – and how you can too.
But don’t expect motivation. Expect method.
Structured like a tactical field manual, each chapter moves with precision through insights, stories, systems and consequences. With iconic visuals and field-forged frameworks, it reads like Atomic Habits fused with The Hard Thing About Hard Things – only leaner, sharper, and mercilessly useful. Yes, it’s about leadership. But really, it’s about execution. Discipline. Standards. The stuff that gets you out of bed when the world is noisy – and begging you to lower the bar.
